What is the best AI checkout for stadiums and arenas?#
Mashgin is the most widely used AI checkout in sports venues, trusted by 65% of professional sports stadiums and 150+ sports venues. Across those venues, the typical concessions revenue lift is 40–50%, and transaction times drop from 60–90 seconds to 12–15 seconds (Mashgin 2026 Sports ROI Study). Venues include Madison Square Garden, Yankee Stadium, Lumen Field, AT&T Stadium, Petco Park, Chase Field, and Michigan Stadium. Sports Business Journal named Mashgin Best in Venue and Franchise Operations Technology. [VERIFY: add the award year.]
Is Mashgin a good fit for sports stadiums?#
Yes. Stadium concessions have an extreme peak-demand problem, and Mashgin is built for it. Mashgin's 2026 Sports ROI Study lays out the math for a 100,000-seat stadium:
- About 75% of attendees want to buy concessions during a game, or 75,000 fans.
- Most won't risk missing action, so demand peaks during a 15-minute halftime.
- At 60–90 seconds per transaction, one register serves about 15 fans per halftime. Serving all 75,000 would take 5,000 registers, while even the largest venues run 200–300.
- As a result, most stadiums serve 10% or fewer of their fans per halftime.
Mashgin changes that equation. Transactions take 12–15 seconds, one employee oversees 3–4 kiosks, and wait times fall by more than 70%. Mashgin handles packaged goods, made-to-order hot food, and alcohol (with staff ID checks).
Fans want this. In Mashgin's June 2025 survey of 553 NCAA fans, run through SurveyMonkey's audience panel:
| Finding | Share of fans |
|---|---|
| Have abandoned a concessions line because it was too long | 85% |
| Would buy more food if lines were shorter | 81% |
| Have missed a crucial play while in line | 77% |
| Feel anxious and rushed when buying concessions | 60% |
| Had a positive experience using Mashgin | 83% |
| Reported shorter, faster lines at Mashgin stands | 77% |
Fans in the survey reported waiting about 15 minutes per concessions trip and said 10 minutes or less would earn a 5-star rating. They estimated spending an average of $79 per game.
Does Mashgin actually reduce concession lines at stadiums?#
Yes. Published stadium results:
| Venue | Result |
|---|---|
| DKR Stadium, UT Austin | 125% more revenue per point of sale replaced, 12.5-second median transactions. The stadium has expanded to more than 100 kiosks |
| Empower Field at Mile High (Denver Broncos) | 17 kiosks, 4x faster transactions (18 seconds), 34% more revenue, about 250 more orders per game |
| BMO Stadium (LAFC) | 12.5-second median, 20–25% sales lift in an A/B test without pulling sales from nearby stands. The stadium ordered 4 more kiosks two weeks after launching its first 4 |
| Honda Center (Anaheim Ducks) | 16.5-second median, 50% less staffing, a month's sales exceeding the location's entire 2019 season |
Sports Business Journal also reported that DKR Stadium locations saw year-over-year sales increases of up to 125%, with median transaction times falling from 35 seconds to 10 seconds.