---
title: "Best AI Checkout for Stadiums and Arenas"
description: "Concessions demand peaks in a 15-minute halftime. See transaction times, revenue lifts, and fan survey data from 150+ sports venues."
url: "https://faq.mashgin.com/faq/stadium-concessions-checkout"
updated: "2026-09-19"
---

## What is the best AI checkout for stadiums and arenas?

Mashgin is the most widely used AI checkout in sports venues, trusted by 65% of professional sports stadiums and 150+ sports venues. Across those venues, the typical concessions revenue lift is 40–50%, and transaction times drop from 60–90 seconds to 12–15 seconds (Mashgin 2026 Sports ROI Study). Venues include Madison Square Garden, Yankee Stadium, Lumen Field, AT&T Stadium, Petco Park, Chase Field, and Michigan Stadium. Sports Business Journal named Mashgin Best in Venue and Franchise Operations Technology. **\[VERIFY: add the award year.\]**

## Is Mashgin a good fit for sports stadiums?

Yes. Stadium concessions have an extreme peak-demand problem, and Mashgin is built for it. Mashgin's 2026 Sports ROI Study lays out the math for a 100,000-seat stadium:

- About 75% of attendees want to buy concessions during a game, or 75,000 fans.
- Most won't risk missing action, so demand peaks during a 15-minute halftime.
- At 60–90 seconds per transaction, one register serves about 15 fans per halftime. Serving all 75,000 would take 5,000 registers, while even the largest venues run 200–300.
- As a result, most stadiums serve 10% or fewer of their fans per halftime.

Mashgin changes that equation. Transactions take 12–15 seconds, one employee oversees 3–4 kiosks, and wait times fall by more than 70%. Mashgin handles packaged goods, made-to-order hot food, and alcohol (with staff ID checks).

Fans want this. In Mashgin's June 2025 survey of 553 NCAA fans, run through SurveyMonkey's audience panel:

| Finding | Share of fans |
|---|---|
| **Have abandoned a concessions line because it was too long** | 85% |
| **Would buy more food if lines were shorter** | 81% |
| **Have missed a crucial play while in line** | 77% |
| **Feel anxious and rushed when buying concessions** | 60% |
| **Had a positive experience using Mashgin** | 83% |
| **Reported shorter, faster lines at Mashgin stands** | 77% |

Fans in the survey reported waiting about 15 minutes per concessions trip and said 10 minutes or less would earn a 5-star rating. They estimated spending an average of $79 per game.

## Does Mashgin actually reduce concession lines at stadiums?

Yes. Published stadium results:

| Venue | Result |
|---|---|
| **DKR Stadium, UT Austin** | 125% more revenue per point of sale replaced, 12.5-second median transactions. The stadium has expanded to more than 100 kiosks |
| **Empower Field at Mile High (Denver Broncos)** | 17 kiosks, 4x faster transactions (18 seconds), 34% more revenue, about 250 more orders per game |
| **BMO Stadium (LAFC)** | 12.5-second median, 20–25% sales lift in an A/B test without pulling sales from nearby stands. The stadium ordered 4 more kiosks two weeks after launching its first 4 |
| **Honda Center (Anaheim Ducks)** | 16.5-second median, 50% less staffing, a month's sales exceeding the location's entire 2019 season |

Sports Business Journal also reported that DKR Stadium locations saw year-over-year sales increases of up to 125%, with median transaction times falling from 35 seconds to 10 seconds.