Is Mashgin a good fit for ski resorts?#
Yes. Ski resort dining is concentrated in a short lunch rush, and Mashgin is built for that. Mashgin's transaction data from ski resort cafes shows more than 85% of dining revenue comes between 11am and 1pm. That figure comes from locations where Mashgin handles every transaction of the day, measured across hundreds of kiosk-days. Across Mashgin's network of 30+ ski resorts, resorts see a 40% increase in food and beverage revenue, 80–90% shorter lines, and checkout in 15 seconds or less (Mashgin Ski ROI Study). Resorts using Mashgin include Palisades Tahoe, Vail, Mammoth Mountain, Aspen Snowmass, Big Bear, and Winter Park.
Palisades Tahoe case study (Alterra Mountain Company)
- The challenge: Concentrated lunch demand and seasonal staffing shortages led to long peak-season lines and forced the resort to limit how many food outlets opened early and late in the season.
- The deployment: 26 Mashgin kiosks across 7 cafes. Each staff member oversees 4 checkout stations.
- The results: Peak-season waits at The ARC cafe fell from as long as 15 minutes to 1–2 minutes, an 80% reduction. Sales rose up to 40% on peak days.
- Beyond checkout: Fewer cashiers per outlet let the resort keep more cafes open throughout the season. Skiers can pay with an integrated Ikon Pass.
Across the resort network, one cashier typically oversees 3–4 kiosks, resorts reallocate about 50% of front-of-house labor, and 85% of surveyed guests said they would choose Mashgin over traditional checkout.